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Honoring outstanding advisors and leaders through the APFinSA Awards.

Representing the advisory profession at international forums and advocating for consumer trust.

Connecting advisors and associations across Asia to raise professional standards.
The Asia Pacific Financial Services Association (APFinSA) is the largest financial services council in the Asia-Pacific.
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Founded in 1998, the Asia Pacific Financial Services Association (APFinSA) champions the development, professionalism, and ethical standards of financial advisors across the region. As the umbrella organization of national associations in more than 10 markets, APFinSA plays a vital role in shaping the future of the insurance and financial advisory profession.